Oregon community colleges and high schools have been moving forward on multiple fronts to market and communicate about Career Pathways to a wide variety of audiences.

In March 2006, a statewide Pathways Marketing & Communications Committee was formed, chaired by Jim Schoelkopf, Department of Education Career & Technical Education Director, and Mimi Maduro, Pathways Initiative Statewide Director. Twelve representatives from high school and community colleges across the state meet monthly to forge plans and strategies for coordinated and leveraged marketing and communications efforts at the local and state levels. 

In December 2006, the Committee completed a statewide Marketing & Communications Plan. The Oregon Employment Department, in its annual "Careers" newspapers has included a "Pathways" section and participates on the statewide committee. In addition, numerous colleges have developed Career Pathways marketing materials, including brochures, websites, and direct mailers to district residents, as well as re-designed community college catalog to reflect Career Pathways.

Pathways Marketing & Communications Comm. Members 07-09 Updated March 2009

Statewide Marketing Materials

TV/Radio 30-second spot
Career Pathways Public Education Program (PEP) with Oregon Association of Broadcasters February 2009

Career Pathways collateral for ABS and high school audiences

Career Pathways type solution logo - no tag line
Career Pathways type solution logo - community college tag line
Career Pathways type solution logo - community college tag line (small)